Beauty Independent Highlights PARODI and Other European Indie Brands

Beauty Independent Highlights PARODI and Other European Indie Brands

Both Nailmatic and Parodi have found it helpful to tap American employees. “Because of the geographical distance to the U.K., it is critical to have on-the-ground support for our retail partners,” says Parodi. “We have built a U.S. team of in-store trainer and demonstrators in key U.S. cities to deliver this. This was not easy to do from the U.K., but we chose to invest in this to make our entry into the U.S. market a success.” Crouzet adds, “Working almost exclusively with Americans has enabled us to gain so much time and energy, as well as move forward in a more efficient and timely manner, simply because I had people that would explain and understand the cultural verbal and work subtleties that I was not familiar with.”

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